GEO agency vs traditional SEO — different games, different scorecards.
Traditional SEO optimises for Google's blue links. GEO — generative engine optimisation — optimises for the answers ChatGPT, Perplexity, Gemini and Claude write when buyers ask which tool to use. Same category of work, very different mechanics.
Side by side
| Dimension | monckai | Traditional SEO |
|---|---|---|
| Optimises for | AI answer engines + Google AI Overviews | Google blue links + rich snippets |
| Primary levers | Third-party citations, review sources, entity graph, founder authority | Keywords, on-page content, backlinks, technical SEO |
| Success metric | Share of AI answers by prompt cluster | Keyword rankings and organic sessions |
| Time to first signal | Typically 30–45 days for entity + review signals | Typically 3–6 months for ranking movement |
The real differentiator
Traditional SEO wins the page that ranks. GEO wins the sentence LLMs write. Both matter — but the levers are not the same, so the teams doing the work usually shouldn't be either.
Who each one is best for
monckai — B2B SaaS founders whose buyers already research through ChatGPT and Perplexity.
Traditional SEO — Businesses whose buyers still start with a Google search and click.
See monckai pricing · Run the diagnostic · What we build
Frequently asked
Does monckai replace our SEO agency?
No. Most clients keep their SEO agency and run monckai in parallel. The two systems inform each other; they do not overlap.
Will GEO work also help our SEO?
Often, yes. Entity clarity, structured markup and earned citations are inputs both systems reward — but the goal metric is different.